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Thanks Nate! I've been told these are cast into the rim or etched. With the refinishing process, only a few millimeters will be taken off and it shouldn't disturb the script. Then everything will have to be recolored and cleared. I will definitely talk to potential repair places who specialize in rim refinishing and get look at my option. I can definitely feel the letters when I run my fingertip across them. I don't really understand the whole etching process but I want to replicate them to as original as I can get them. You know me, 100% original if I can get it! Yes, I like the powder coating idea. I know once the rims are cooked, the finish will be clear and smooth. More importantly, the finish will be much more durable and protect the rim much better.

The oldsmobile script must be the matching color to the inserts on the rim. I'm not 100% sure on that but correct if I am wrong. I'm not sure how the factory would have done them. I bet you could replicate that look. Are you powder coating these wheels or painting them? Obviously the raw aluminum would need to be clean/polished/cleared. I'm 99% sure there is clear coat over the entire wheel even the aluminum. No matter what process of applying color you go with, there will be multiple steps involved since this is a "two tone" wheel. My advice would be to get them powder coated. This finish will look as good or better than the factory finish and will hold up a lot longer. That is up to you. For getting color inside the oldsmobile script it will have to painted or powder coated. Then the excess material will have to be removed carefully on the aluminum without marring the oldsmobile script. This is the reason I suggest powder coating. The color can be applied to the script and before it cured it can be removed without damaging the script giving a nice finish. I would be tempted to change the color to red or something to offset the script. I know it's nice to have it original looking again. https://www.powdercoatguide.com/2015/07/spraying-multiple-coats.html